Answer the following statement(s) true (T) or false (F)
1.Your content must demonstrate value and quality by outlining not just the features of what you are promoting but also the benefits of those features.
2.In writing marketing copy, it’s often enough just to convince people something is good.
3.A campaign will need to establish a tone of voice that matches the brand’s overall tone.
4.A brand dictionary is a tool that organizations develop over time that defines jargon in user-friendly terms.
5.Thinking of your audience as a large whole can make your copywriting much stronger.
1.true
2.false
3.true
4.true
5.false
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List the goals of using presentation aids Supplementary media should be a part of every speech.
Answer the following statement true (T) or false (F)
The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as
A) marketing B) relationship management C) advertising D) human relations E) integrated marketing communications
When a proposition of value is phrased in comparative terms, the opponent
(a) is obligated to provide a definition of the value judgment term. (b) is precluded from providing a definition of the value judgment term. (c) has the option of accepting the advocate's definition of the value judgment term. (d) has the obligation to accept the advocate's definition of the value judgment term.
Kayla told her audience that even though the statistics show that the average student studies 2.5 hours per day, some students study less than 30 minutes and some study as many as 8 hours. Kayla was clarifying her point by pointing out the
a. range. b. median. c. correlation d. mode.