Building a customer database is not recommended when the product is a once-in-a-lifetime purchase
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TRUE
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Consumers are more likely to trust the credibility of company-controlled sources such as advertisements than their friends, relatives, or colleagues
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In which of the following combinations of capital structure do the common stockholders have to bear the maximum risk?
A. 100 percent equity B. 100 percent debt C. 50 percent equity and 50 percent debt D. 25 percent equity and 75 percent debt E. 75 percent equity and 25 percent debt
Melita Sailboats Company manufactures 100 luxury yachts per month
A compact media center is included in each yacht. Melita Sailboats manufactures the media center in-house but is considering the possibility of outsourcing this function. At present, the variable cost per unit is $280, and the fixed costs are $40,000 per month. If it outsources the media centers, fixed costs could be reduced by half, and the vacant facilities could be rented out to earn $4,000 per month of rental income. At what contract cost would outsourcing pay off for Melita? A) $520 per unit B) $480 per unit C) $280 per unit D) $400 per unit
The "material injury" requirement under the U.S. unfair import statutes requires a finding of less harm than does the "serious injury" requirement in the U.S. escape clause
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