"Relative advantage" is the degree to which an innovation is perceived as difficult to understand and use
Indicate whether this statement is true or false.
FALSE
Communication & Mass Media
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________ language is open to two or more legitimate interpretations
a. Misleading b. Ambiguous c. Ethical d. Deceptive
Communication & Mass Media
It is important that researchers distinguish between primary, secondary, and tertiary source material
Indicate whether the statement is true or false.
Communication & Mass Media
In 2014, the following company changed its name to iHeartMedia:
A. Gannett Corporation B. Google C. YouTube D. Clear Channel Communications
Communication & Mass Media
An audience who is required to attend a speech or event is called a(n) _________ audience.
a. selective b. captive c. distracted d. external
Communication & Mass Media