"Relative advantage" is the degree to which an innovation is perceived as difficult to understand and use

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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________ language is open to two or more legitimate interpretations

a. Misleading b. Ambiguous c. Ethical d. Deceptive

Communication & Mass Media

It is important that researchers distinguish between primary, secondary, and tertiary source material

Indicate whether the statement is true or false.

Communication & Mass Media

In 2014, the following company changed its name to iHeartMedia:

A. Gannett Corporation B. Google C. YouTube D. Clear Channel Communications

Communication & Mass Media

An audience who is required to attend a speech or event is called a(n) _________ audience.

a. selective b. captive c. distracted d. external

Communication & Mass Media