Why is it beneficial for a firm to coordinate its marketing and sales efforts? What actions can a company take to bring its marketing and sales functions closer together?
What will be an ideal response?
The sales force and other marketing functions (marketing planners, brand managers, and researchers) should work together closely to jointly create value for customers. A company can take several actions to help bring its marketing and sales functions closer together. At the most basic level, it can increase communications between the two groups by arranging joint meetings and spelling out communications channels. It can create opportunities for salespeople and marketers to work together. Brand managers and researchers can tag along on sales calls or sit in on sales planning sessions. In turn, salespeople can sit in on marketing planning sessions and share their firsthand customer knowledge. A company can also create joint objectives and reward systems for sales and marketing teams or appoint marketing — sales liaisons — people from marketing who "live with the sales force" and help coordinate marketing and sales-force programs and efforts. It can appoint a high-level marketing executive to oversee both sales and marketing. Such a person can help infuse marketing and sales with the common goal of creating value for customers to capture value in return.
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The Shelast Corporation adopted a defined benefit pension plan on January 1, 2018 and has provided the following information:The projected benefit obligation on January 1, 2018 was $2,160,500. The 2018 service cost totaled $250,000; the 2019 service cost totaled $275,000. Annual amortization of prior service costs is $216,050. The discount rate is 10%. The pension plan funding during 2018 was $200,000; the pension plan funding during 2019 was $225,000. The actual return on plan assets was $19,000 during 2019. Required:Determine the projected benefit obligation balance as of December 31, 2019.
What will be an ideal response?
What activities are involved in an integrated logistics system?
What will be an ideal response?
Which of the following is not true regarding an equity carve-out?
a. It can result in the creation of minority interests. b. It arises when a combinor sells a portion of its interest in a combinee. c. It arises when a combinor dilutes its interest through an initial public offering of the subsidiary. d. The SEC requires resulting carve-out gains to be booked as non-operating income. e. It can result in the creation of minority interests.
An employee at Felton Corp. finds jokes, pictures, or language used by others offensive. Felton Corp. may be guilty of sexual harassment because it has created a hostile environment.
Answer the following statement true (T) or false (F)