Uses and gratifications tries to explain which of the following?

A. why people consume or ignore media messages
B. partisan persuasion from news
C. media bias
D. low levels of political knowledge
E. all of the above


A. why people consume or ignore media messages

Communication & Mass Media

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The notion of exposing ourselves to viewpoints consistent with our own is __________

a. selective memory b. selective exposure c. selective retention d. novelty e. motivation

Communication & Mass Media

A__________ premise is a claim about a general group of people, events, or conditions

Fill in the blanks with correct word

Communication & Mass Media

All of the following likely contribute to the occurrence of groupthink EXCEPT

a. member diversity. b. dominant leadership. c. weak or non-existent leadership. d. member cohesiveness.

Communication & Mass Media

Incorporating a narrative into a speech is a way to use which informative strategy?

A. explaining B. comparing C. demonstrating D. storytelling

Communication & Mass Media