While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades-old brand real and vital for Gen Yers. Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks, which operate in malls around the country; the wildly successful Vans Warped Tour for alternative music; and the Vans Triple Crown, the brand's answer to the X Games. The segmentation plan used by Vans relies heavily on _____ segmentation.
A. ethnicity
B. income
C. age
D. gender
E. occupation
Answer: C
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Which of the following would most likely cause a rise in net profit margin?
a. Increased sales b. Decreased preferred dividends c. Increased cost of sales d. Decreased operating expenses e. Decreased earnings per share
Monica paid $12 for a music CD for which she later was offered $15. After that someone offered her $18 for the CD. If Monica keeps the CD, the amount of her opportunity cost is $33.
Answer the following statement true (T) or false (F)
The gender leadership gap occurs because ______.
A. women choose the “mommy track” B. women using flexible time are often marginalized C. women are not in the pipeline D. women do not possess the right leadership skills
Which step in project management requires project managers to consider the types of records and reports they and their clients will require at the completion of the project?
A) Project closeout B) Completion phase C) Reporting D) Planning