Which of the following is NOT true about the consumption of popular culture?

A. Unpredictability in advertising has been removed through consumer profiling.
B. We participate in those texts which address issues that are relevant to our cultural groups.
C. Public texts do not have to win over the majority of the people in order to be popular.
D. We actively seek out and choose texts that serve our needs.


Answer: A

Communication & Mass Media

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