What Major themes that can be addressed in lectures or class discussions

What will be an ideal response?


? The differences between basic/threshold resources and capabilities and distinctive ones and why
these differences matter
? The nature of the sector and where the boundaries can be drawn
? The basis of sustainable advantage in the sector (resources and skills)
? The main competitors and how each compares with Tesco
? The (combination of) resource and skills factors that best explain Tesco’s continuing success (using
VRIOS if deemed appropriate at this point)
? Leadership and succession planning

Business

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When a marketing manager conducts a competitive assessment of his own business, which of the following contains a summary of the different components of this analysis?

A) a SWOT analysis B) the BCG matrix C) perceptual mapping D) conjoint analysis

Business

You manage an Apple Store. Explain how each of the four perspectives of the balanced scorecard is relevant to your business.

What will be an ideal response?

Business

Audiences give periodic feedback to the negotiators, evaluating their effectiveness and letting them know how they are doing. What two ways do audiences provide their feedback?

What will be an ideal response?

Business

Anticipation inventory is ______.

A. inventory held in excess of a firm’s cycle stock B. to avoid expected fall in demand C. also called seasonal inventory D. stock-out avoidance inventory

Business