Which of the following efforts is used by progressive marketers to improve the quality of the prospecting process?
A) Shorten the sales cycle by quickly determining which new prospects are qualified.
B) Reduce the number of prospects who board the "Ferris wheel."
C) Avoid the temptation of developing quality standards, which disrupts the prospect flow.
D) Increase the use of telemarketing efforts to identify likely prospects.
E) Make more cold calls to increase the volume and quality of prospects in the pipeline.
A
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