What are the three sources of a unique and valuable strategic position?
A. few needs, many customers; broad needs, few customers; broad needs, many customers
B. low-cost products; huge market needs; unique products
C. many needs, few customers; little need, many customers; narrow needs, few customers
D. poor products available; few products available; no products available
E. bad economy; strong economy; stable economy
A. few needs, many customers; broad needs, few customers; broad needs, many customers
A unique and valuable strategic position emerges from three possible sources: (1) few needs, many customers; (2) broad needs, few customers; and (3) broad needs, many customers.
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________ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.
A. Automated retailing B. Returning C. Sweethearting D. Direct selling E. Showrooming
After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense
A) position B) flank C) counteroffensive D) contraction E) mobile
The specific identification inventory method should be used when the inventory consists of identical, low cost units that are purchased and sold frequently
Indicate whether the statement is true or false
In an independent vertical marketing system, _____
a. successive stages of production and distribution are jointly owned b. manufacturers seek out wholesalers, who seek out retailers to stock and sell products c. two channel members can perform all production and marketing functions d. marketing operations are franchised