Rachel handles marketing for PowerAccounting, a new accounting software. Gollum Corp, the company that created PowerAccounting, is coming up with an online version to which users can subscribe
When it was a boxed product, the company used a traditional advertising company to design the brochures and marketing materials that accompanied the product. However, Rachel feels the company must change its approach for the online version. She feels the product features and related marketing material should be online, too. What is Rachel's reason for choosing this model?
a. Enables to update information quickly
b. Allows the use of more colorful marketing material
c. Provides more control over the disseminated information
d. Builds better credibility than traditional models
A
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What was chartered in 1914 to ensure that markets compete fairly with minimal restrictions?
A) Federal Communication Commission B) Federal Trade Commission C) Public Relations Society of America D) Arthur W. Page Society E) International Society of Business Professionals
__________ are published on a regular schedule (weekly,
monthly, or quarterly) and contain a range of articles, often related to a theme or focus. a. Newspapers b. Magazines c. Books d. Anthologies
Constructive critiques should adopt a liberal use of "you" language so that the speaker knows exactly what he or she needs to improve
Indicate whether the statement is true or false
Whatever your goal is, everyone involved should have a clear understanding of the advertising objectives ______.
A. only before the campaign B. only after the campaign C. before, during, and after the campaign D. only during the campaign