Sales promotions are long-term activities that target consumers and other businesses for the purpose of generating interest in a product
Indicate whether the statement is true or false
FALSE
Explanation: Sales promotions are actually short-term activities designed to generate interest in a product and sell it.
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In an organization, codes and rules prove to be meaningless if ethical behavior is not enforced.
Answer the following statement true (T) or false (F)
Which of the following forms of organizational justice refers to how employees are treated by their leaders (e.g., level of respect and propriety)?
A. procedural justice B. interpersonal justice C. distributive justice D. informational justice
Global branding is a way to proclaim that your company makes a difference.
Answer the following statement true (T) or false (F)
The accounting rate of return is used more often than the internal rate of return
Indicate whether the statement is true or false