A major benefit of using event sponsorship is that it
A. enhances personal selling efforts.
B. provides excellent support for advertisements.
C. can provide large amounts of free media coverage.
D. is cost-free.
E. neutralizes the effects of unfavorable public relations.
Answer: C
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Answer the following statement true (T) or false (F)
An increasing amount of _____ in the financial services and many other industries are made in real time using DSSs.
A. data automation B. materials management C. long-range forecasts D. decision making
Sun Microsystems CEO, Scott McNealy, once banned the use of PowerPoint by his employees
Indicate whether the statement is true or false
Data management systems that integrate information across all the departments of an organization are called
A. enterprise resource planning (ERP) systems. B. intermodal data planning (IDP) systems. C. electronic data interchange (EDI) systems. D. just-in-time (JIT) inventory systems. E. enterprise data planning (EDP) systems.