When Sears was accused of making unneeded repairs at its automotive centers, they responded by saying: “Our policy of preventative maintenance—recommending replacement of worn parts before they fail. . .makes for safer cars on the road.”What image

restoration strategy does this comment represent?

a) corrective action
b) simple denial
c) good intentions
d) transcendence


ANS: d

Communication & Mass Media

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People from Brazil and Guatemala may also be considered Americans

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following demonstrates the idea of reinforcing key ideas nonverbally during a speech?

a. Gesturing to emphasize key phrases b. Using a phrase like "another important point is..." c. Establishing a motive for your audience to listen d. Using an interpreter

Communication & Mass Media

Task rituals are one-time events that employees participate in voluntarily.

a. True b. False

Communication & Mass Media

The final step in creating a working outline is to:

A. label each speech part B. assign the speech title C. prepare a list of sources D. label and write out transitions

Communication & Mass Media