Which of the following statements about sales promotion is true?

A. A particular sales promotion activity usually lasts for an extended time period, without any limitation.
B. Sales promotion cannot be implemented quickly and gets sales results later than advertising.
C. Sales promotion is generally used to contrast the other promotion methods.
D. Sales promotion refers to the promotion activities that stimulate interest, trial, or purchase by final customers.
E. Sales promotion objectives usually focus on prompting some long-term action.


Answer: D

Business

You might also like to view...

Inca Company purchases a call option to hedge an investment of 20,000 shares of Limbaugh Company stock. The option agreement provides that if the prices of a share of Limbaugh Company stock is greater than $30 on October 25, Inca receives the difference (multiplied by 20,000 shares). Alternatively, if the price of the stock is less than $30, the option is worthless and will be allowed to expire

Which of the following statements regarding this call option is correct? a. The call option effectively hedges the investment in the shares of Limbaugh stock. b. The call option is an option to sell Limbaugh Company stock at a fixed price. c. The call option represents a speculative option rather than a hedge. d. Inca could have purchased a put option or a call option to effectively hedge the investment in the shares of Limbaugh stock.

Business

A major purpose in communication is to help people feel good about themselves and their friends, groups, and organizations

Indicate whether the statement is true or false

Business

Which of the following can be classified under visionary competency?

A. respect for others B. global perspective C. loyalty D. personal integrity E. flexibility

Business

The Six Sigma approach for quality improvement requires increased levels of training and education for managers, and not for front-line employees

a. True b. False Indicate whether the statement is true or false

Business