Answer the following statement(s) true (T) or false (F)

1. Only multinational organizations must be prepared to interact with global stakeholders.
2. To succeed in global public relations, the corporate story must be molded to fit the culture of each country.
3. Media in China is government controlled and access to non-Chinese media is restricted.
4. Non-governmental organizations are increasingly viewed as ineffective advocates for the global middle class.
5. The halo effect is used to describe the impact that introducing a new product to the market can have on company sales of existing products.


1. FALSE
2. TRUE
3. TRUE
4. TRUE
5. FALSE

Communication & Mass Media

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If a website you are using for research has links to sites that no longer work, what does this often indicate?

A. The author is unqualified. B. The information on the site is not current. C. The publisher wishes to remain anonymous. D. The site's purpose is to sell products.

Communication & Mass Media

If a group requires breaking a problem into sub-components for scrutinizing it with the gathered information and facts in order to get the best solution, then what tool best suits the group's need?

a) Cause-and-effect diagra b) Pareto charts c) Is/Is not analysis d) Action chart

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. A speech given in oral style is more formal than an everyday talk. 2. Information that may have a physical, economic, or psychological impact on audience members should be avoided in a speech. 3. Generic language uses words that represent everyone in the audience. 4. When a speaker wants to speak clearly, he or she should use as much jargon and slang as possible. 5. Rhetorical figures of speech help listeners visualize or internalize what a speaker is saying.

Communication & Mass Media

People who have friends in their workplace are more likely to stick with a job

Indicate whether the statement is true or false

Communication & Mass Media