To ensure that the news releases you issue are considered for media placement by news editors or journalists, what should you remember?
What will be an ideal response?
• The content must be newsworthy.
• It must interest editors and their readers, viewers or listeners.
• It must be written clearly and concisely.
• It must follow style conventions established by news organizations
• It must address the facts quickly and completely.
• It should follow the inverted pyramid approach if it is for newspapers.
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An employee recently bought three new cars and remodeled his/her home. These facts would be considered as a:
a. lifestyle symptom. b. spending addiction symptom. c. extravagant behavior symptom. d. financial symptom.
United Insurance Company insures Travelco for fire insurance. United reinsures 40% of this exposure with Promises Reinsurance company on a pro-rata basis. If a $400,000 insured loss occurs at Travelco, Promises Reinsurance will pay United:
A) $0 B) $400,000 C) $160,000 D) $240,000
In financial simulation models, the value at risk (VAR) is the 5th percentile of an output distribution, and it indicates nearly the worst possible outcome
a. True b. False Indicate whether the statement is true or false
Which of the following statements best describes a guaranteed reservation?
A) A reservation is made by your travel agent, so it is guaranteed. B) Hotels require a deposit when you reserve a room, and a credit card guarantees the reservation. C) You make a hotel reservation for your manager, so it is guaranteed. D) A hotel reservation guaranteed by a credit card ensures room availability.