Which of the following is an approach followed by Web sites to overcome cultural and linguistic obstacles?
a. Think globally, act locally
b. Think locally, act globally
c. Think locally, act locally
d. Think globally, act globally
a. Think globally, act locally
Web site designers must avoid creating cultural and linguistic obstacles that make a site less attractive or effective for any subgroup of potential users. Potential customers will feel more comfortable buying your products and services if you speak to them in their own language. Thus, Web sites increasingly offer visitors the option to select their home country on an initial home page; this choice prompts the site to display a version designed to accommodate people from that country, with correct language or regional dialect, print characters, and culture-appropriate graphics and photos. This design approach is often called "think globally, act locally."
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