The cost for the advertiser to the publisher when an ad is clicked is called ______.

A. cost per point
B. cost per click
C. cost per thousand
D. click through rates


B. cost per click

Communication & Mass Media

You might also like to view...

What is the text’s rationale behind the email pitch guideline to “make sure it’s news”?

a. to get it read b. to save your credibility c. to double-check your thinking d. so the reporter considers the pitch

Communication & Mass Media

"How can the company assist employees with their child care needs?" This group discussion question represents a question of

a) policy. b) procedure. c) fact. d) conjecture. e) value.

Communication & Mass Media

I had already cited that author and didn't want the audience to think all of my information was from some outside source," or "I couldn't remember where I learned that information," are some rationales for not citing sources. These are considered:

a. unethical rationales b. moral rationales c. creative rationales d. ethical rationales

Communication & Mass Media

The best way to avoid generic language is to use plurals

Indicate whether the statement is true or false

Communication & Mass Media