In content analysis, syntactical units are

a. those occupying observable space or time in media
b. units of language such as words or sentences
c. stories or dramas
d. persons or events
e. broad topics


b. units of language such as words or sentences

Communication & Mass Media

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A smaller version of a large object is known as

a. scale mode b. none of these choices c. cross section d. life-size visual

Communication & Mass Media

Words from current popular trends are called

A. neologisms. B. semioticals. C. personal codes. D. labels. E. political expressions.

Communication & Mass Media

The principle of order means that speeches should follow a consistent pattern of development

Indicate whether the statement is true or false

Communication & Mass Media

________ includes information about how the first message was received

a) Messaging b) Encoding c) Decoding d) Feedback

Communication & Mass Media