The term ________ refers to the influences media have on people's everyday lives.

A. media impressions
B. media impact
C. media power
D. media effects


Answer: D

Communication & Mass Media

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__________ of the actual object are useful if you want to explain complex structures such as the human hearing or vocal mechanisms.

A. Maps B. Graphs C. Objects D. Models

Communication & Mass Media

If you tell people something they already knew as if it were new information for them, you are

A. talking down to them. B. getting their attention. C. talking over their heads. D. conducting audience analysis.

Communication & Mass Media

Sport psychology in Eastern Europe gave a great deal of attention to:

a. promoting exercise behavior b. enhancing elite athletes performance through applied research and direct interventions (page 10 left) c. optimistic therapy d. all of the above e. both a and b

Communication & Mass Media

Virtual world games, like Second Life, are sometimes used by interviewers so that they can assess _____

A. the applicant's educational background B. how an applicant acts under pressure C. the appropriateness with which an applicant dresses him/herself and acts D. an applicant's work history

Communication & Mass Media