A manager who initiates change to take advantage of targeted opportunities, such as expanding into a new geographic region, is making a __________ change.

A. proactive
B. turnover
C. reactive
D. reflective


Answer: A

Business

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a. True b. False Indicate whether the statement is true or false

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A marketer's only concern is how best to create demand for a new product produced by his/her company. Marketing has little value for society as a whole

Indicate whether the statement is true or false

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Indicate whether the statement is true or false

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Which of the following is probably the least likely reason for acquirers to pay too much in an acquisition?

a. Overbidding. b. Over optimistic appraisal of market potential. c. Over estimation of synergies. d. Overuse of conventional financial statements.

Business