Which of the following statements regarding environmental scanning is the most accurate?
A. Environmental scanning focuses primarily on ecological factors.
B. Environmental scanning identifies and interprets potential trends.
C. Environmental scanning changes the marketing environment.
D. There is too much information generated from environmental scanning to make it viable for small firms.
E. Environmental scanning should be done at least every five years.
Answer: B
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Answer the following statements true (T) or false (F)
1.Women are more likely to describe themselves as being empathic than are men. 2.By questioning and paraphrasing, you check your perception and ensure that you accurately comprehend how the person feels. 3.Listeners who don’t care about those they interact with often engage in pseudo-listening. 4.Apprehensive listeners are fearful, psychologically adjusting themselves to messages that others send to them. 5.Men and women listen for different reasons. Men hear a message’s emotional content while women hear the facts.
A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood
Indicate whether the statement is true or false
Which of the following is an objective of the Treaty on European Union?
a. To create cultural diversity among the member nations to increase tourism. b. To develop individual national autonomy on justice and home affairs. c. To promote economic and social progress by creating an area without internal borders and by establishing an economic and monetary union. d. None of these are objectives of the Treaty on European Union.
If the United States exports $100 worth of diamonds to the Kingdom of Mocha and imports $80 worth of bows and arrows, it has a(n)
A. unfavorable balance of trade. B. trade deficit. C. trade surplus. D. negative cash flow. E. export slide.