In order to persuade college basketball fans to not riot after NCAA championships, the university administration might tell them that if they do not riot, they can maintain their privilege of going to games. According to Rank, what stimulating tactic is this?
a. avoid a bad
b. get rid of a bad
c. get a good
d. keep a good
d
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What is meant by "we cannot not communicate"?
A) Our very presence or absence says something. B) We cannot control our communication. C) One cannot listen too hard. D) We do not have to communicate if we so wish.
Messages that refer to the "real world" are called ________ messages
a. relationship b. objective c. content d. subjective
The PR team at SRA Enterprises wants to develop a crisis communications plan. The team has scheduled a meeting with a representative group of SRA employees including security personnel, sales representatives, HR managers, IT specialists, and senior managers. What should occur at this initial meeting?
a. brainstorming potential crises that could impact SRA b. establishing media monitoring and notification systems c. creating a list of key SRA audiences and stakeholders d. developing stand-by statements and press releases
_____ supports a claim by citing information that indicates the claim.
a. Arguing from analogy b. Arguing from example c. Arguing from sign d. Arguing from causation