Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence
Janice is making consumption decisions based on a personality theory called trait theory.
Indicate whether the statement is true or false
TRUE
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________ takes place when the sales for a new element of a product line are not entirely new rather it is taken away from an existing element of the line
A) Greenwashing B) Cannibalization C) Customerization D) Cloning
Jake needs to analyze the types of career paths he wishes to follow. There are hundreds of different possibilities based on the geographical area, industry, salary, etc. What type of artificial intelligence system can Jake employ to find a suitable career?
A. Artificial intelligence synthesis system B. Neural network C. Expert system D. Genetic algorithm
The acronym ROI stands for rely on instinct
Indicate whether the statement is true or false
Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?
A) mechanical observation B) mall intercepts C) ethnography D) unobtrusive measurement E) case studies