Discuss the concept of media richness, along with the relative richness of various communication channels.
What will be an ideal response?
Answer: The amount of information a medium conveys is called media richness. The more information or cues a medium sends to the receiver, the richer the medium is. The richest media are more personal than technological, provide quick feedback, allow lots of descriptive language, and send different types of cues. Thus face-to-face communication is the richest medium because it offers a variety of cues in addition to words: tone of voice, facial expression, body language, and other nonverbal signals. It also allows more descriptive language than, say, an e-mail does. In addition, it affords more opportunity for the receiver to give feedback to and ask questions of the sender, turning one-way into two-way communication. A phone conversation is less rich than face-to-face communication, and e-mail and texts are less rich yet. In general, you should send difficult and unusual messages through richer media, transmit simple and routine messages through less rich media, and use multiple media for important messages that you want to ensure people attend to and understand.
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