Pepe Homes manufactures a range of bathroom accessories and fittings that include bathtubs, shower stalls, etc
While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. To this effect, the medium should offer marketers a high degree of audience selectivity and high-quality reproduction. Which of the following advertising media would best serve the advertising purposes of Pepe Homes?
A) outdoor media
B) radio
C) magazines
D) television
E) newspapers
C
You might also like to view...
Why do domestic industrial players seek to erect barriers to globalization?
a. They are ethically against it b. They do not approve of its practices c. They are keen to protect themselves from global competition d. All of the above
Both current and prospective shareholders are interested in the firm's current and future level of risk and return, which directly affect share price
Indicate whether the statement is true or false
Which of the following types of advertising is most associated with the confirmation stage of the adoption process?
A. reminder ads B. persuasive copy C. teaser campaigns D. competitive ads E. search ads
SQL-invoked routines can be:
A) part of a DDL statement. B) functions or procedures. C) part of a DCL statement. D) contained within a CREATE statement.