Identify and explain three of the major guidelines for online speaking discussed in your textbook.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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David Ogilvy championed brand imaging

Indicate whether this statement is true or false.

Communication & Mass Media

According to McCroskey and Wheeless (1976), what is the antithesis of affinity?

A) relationship termination B) conflict C) disagreement D) verbal aggression

Communication & Mass Media

Some people criticized the belief that information should flow freely across national boundaries because ______.

A. the free flow of information is almost always impossible B. too much information could create chaos C. only first-world nations had plentiful resources to collect and distribute news and information D. the availability of such information might threaten national security

Communication & Mass Media

Phil cheated on Dani. Dani forgives him because he has never cheated on her before or even flirted with others. Dani is using ______.

A. consensus B. consistency C. distinctiveness D. hedonic relevance

Communication & Mass Media