Why did German drivers of BMWs react negatively to female-sounding artificial voices that communicated directions?

a. Drivers were engaging in linguistic profiling and were offended by the accent of
the female voice.
b. Drivers were more comfortable adhering to gender stereotypes, so they preferred
receiving directions from a male voice.
c. Drivers wee more comfortable adhering to gender stereotypes, so they preferred
receiving directions from a female voice.
d. Drivers were already accustomed to hearing male-sounding artificial voices in their
cars.
e. None of the above


b

Communication & Mass Media

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