Manufacturers' agents are mainly used as an inexpensive way to continue getting sales for a product once a company's own sales force has successfully introduced it to the market.
Answer the following statement true (T) or false (F)
False
If an area's sales potential is low, a company may use a manufacturers' agent. Once a product sells well, a producer may think the rate is high and begin using its own sales reps.
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Which of the following is not a major part of a typical marketing plan?
A) Background assessment B) Situation analysis C) Forecast D) Production scheduling
Kimball Gardens is a company that operates as two distinct businesses: one that sells lawn and garden products and one that markets booklets. Each business is called a ________
A) separate entity B) strategic business unit (SBU) C) cash cow D) star E) business portfolio
The Ohio State researchers argue that leaders
a. are most effective when they are high on consideration and low on initiating structure b. are most effective when they are high on initiating structure and low on consideration c. are most effective when they are “High-High”: high on both consideration and initiating structure d. are most effective when they are “Low-Low”: low on both consideration and initiating structure
Anxious cruise vacationers besiege Tatiana, their excursion coordinator, at the Port of Cozumel when they realize that all water excursions have been cancelled for no reason in particular
It takes her 2.5 minutes to find the customers an alternative excursion activity and customers cluster around her at the rate of 20 per hour. About how long does a customer wait in line to receive her valuable service if the service times are exponentially distributed and the arrivals follow a Poisson distribution? A) 12.5 minutes B) 5 minutes C) 21 minutes D) 15 minutes