Benchmarking what to look for if you want to be a leader is about ______.
A. trying to develop specifically the five major traits in the text
B. giving a boss a specific set of traits to look for in potential new hires
C. helping individuals see their own traits and decide if these are leadership traits
D. specifically determining traits for a particular job promotion
C. helping individuals see their own traits and decide if these are leadership traits
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I ________ to Ireland, but I ________ to London last year
A) have never been/went B) never went/have gone C) never went/been D) never gone/went
When writing a claim letter to a company, you're more likely to be successful if you ________
A) appeal to the company's sense of responsibility and pride in its good name B) threaten to picket the company with signs describing your complaint C) mention the discussion you had with your attorney regarding this claim D) provide a long, fact-filled account of all your dealings with the company concerning the claim
A company that hires a spokesperson with whom its target audience is likely to identify and respond favorably is
A. engaging in niche marketing. B. creating an ambivalent situation. C. enabling counterarguments. D. creating a source bolster. E. attempting to create cognitive dissonance.
The aim of market research is to discover marketing opportunities and issues, to establish marketing and advertising plans, to better understand the purchasing process, and to evaluate marketing performance
Indicate whether the statement is true or false