What does AIDA stand for, when referring to persuasive messages?
A) Action, interest, demand, attention
B) Attention, interest, desire, action
C) Attention, interpersonal, demand, action
D) Action, interest, desire, attention
E) Action, interpersonal, demand, attention
Answer: B
Explanation: B) AIDA refers to attention, interest, desire and action. Your first objective is to encourage your audience to want to hear about your problem, idea, or new product–whatever your main idea is.
Provide additional details that prompt audience members to imagine how the solution might benefit them. Help audience members embrace your idea by explaining how the change will benefit them and answering potential objections. Suggest the specific action you want your audience to take. Include a deadline, when applicable.
You might also like to view...
Showing how Windex makes a dirty window sparkle would be which type of executional framework?
A) dramatization B) testimonial C) demonstration D) illustrative
Linear programming is an appropriate problem-solving technique for decisions that have no alternative courses of action
Indicate whether the statement is true or false
Refer to the data given for production and shipping costs for Auto Parts, Inc. Solve the transportation problem using Excel Solver. (Remember that in balanced transportation problems all constraints—except the non-negativity constraints of the decision variables—should be set as an equal-to (=) sign in the Excel Solver dialogue.) At the optimum solution, which of the following statements is true?
a. The number of units shipped from Kolkata to Naples is one fourth of the total quantity produced by Tokyo.
b. The Naples market requires more than can be produced by Tokyo alone.
c. The quantity shipped from Tokyo to Naples is equal to the quantity shipped from Bangkok to Naples.
d. The cost of producing/shipping from Tokyo to Naples is more than the cost of producing/shipping from Kolkata to Naples.
To borrow money to finance the start-up of his business, Rollo executes an instrument in favor of Security Bank. For the instru¬ment to be negotiable, the signature must be
a. anywhere on the instrument. b. anywhere on the lower half of the instrument only. c. in the lower left-hand corner of the instrument only. d. in the lower right-hand corner of the instrument only.