Answer the following statements true (T) or false (F)

1. Mecca-Cola represents pro-American feelings by imitating the taste of Coca-Cola.
2. Coca-Cola has met resistance as a new form of colonialism.
3. Euro Disney was initially successful because it faithfully duplicated the original Disneyland.
4. Political scientist Daniel Lerner proposed that media help transition from a traditional to a modernized country.
5. In the diffusion model, a change agent is the individual able to influence informally other individuals' attitudes or overt behavior in a desired way.


1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. FALSE

Communication & Mass Media

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When getting ready to deliver a presentation, which of the following can contribute to the appearance of positive energy?

A) Anxiety B) Lighting C) Eye contact D) Music E) Knowledge

Communication & Mass Media

Public speaking is more fluid and interactive than conversation

Indicate whether the statement is true or false

Communication & Mass Media

In general, your textbook authors recommend that you should

show up and check out the room where you will be speaking a. ten minutes before you speak. b. twenty minutes before you speak. c. thirty minutes before you speak. d. forty-five minutes before you speak. e. ninety minutes before you speak.

Communication & Mass Media

Which of the following is a guideline for outlining your speech?

A) Use italics for your main points B) Use Arabic numerals to indicate your major ideas C) Use capital letters for supporting points D) Use Roman numerals if you need to subdivide your ideas further

Communication & Mass Media