NutriSystem has typically targeted its weight loss programs toward women. Recently, however, it stepped up its efforts to attract male customers
As the company repositioned its brand for a different target audience, it was most important for NutriSystem to do which of the following?
A) identify what competitors charge for their products
B) understand the wants and needs of the new targets
C) determine what type of sales force will be used
D) identify which marketing channels will be used
E) train salespeople in interacting with new targets
B
You might also like to view...
Toxic substances are regulated by the Resource Conservation and Recovery Act
Indicate whether the statement is true or false
Two projects that have the same cost and the same expected cash flows will have the same net
present value. Indicate whether the statement is true or false
We can write the true relationship between the nominal interest rate and the real rate and expected inflation as:
A) (1 + r) = (1 + r) × (1 + h*) B) r = (1 + r*) × (1 + h) - 1 C) r* = (1 + r) × (1 + h) -1 D) r = (1 + r*) × (1 + h) + 1
Inventory control is important in achieving the benefits of a just-in-time (JIT) philosophy.
Answer the following statement true (T) or false (F)