Describe the sociocultural forces that affect international marketing strategy.
What will be an ideal response?
Cultural and social differences among nations can have significant effects on marketing activities. Because marketing activities are primarily social in purpose, they are influenced by beliefs and values regarding family, religion, education, health, and recreation. Local preferences, tastes, and idioms can all prove complicated for international marketers. It can be difficult to transfer marketing symbols, trademarks, logos, and even products to international markets, especially if these are associated with objects that have profound religious or cultural significance in a particular culture. Cultural differences may also affect marketing negotiations and decision-making behavior. Buyers' perceptions of other countries can influence product adoption and use. Multiple research studies have found that consumer preferences for products depend on both the country of origin and the product category of competing products. When people are unfamiliar with products from another country, their perceptions of the country as a whole may affect their attitude toward the product and influence whether they will buy it. If a country has a reputation for producing quality products and therefore has a positive image in consumers' minds, marketers of products from that country will want to make the country of origin well known. The extent to which a product's brand image and country of origin influence purchases is subject to considerable variation based on national culture characteristics.
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A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity C) by counting hits a company has received in the public press D) by developing a corporate image-building campaign
What information is provided in an annual report in addition to the financial statements?
Where would you find the manufacturer and distributor in a typical supply chain?
A. Not on the supply chain B. Downstream C. In the middle D. Upstream
Standard costs are developed by the cooperative effort of purchasing, production, human resources, and accounting personnel
Indicate whether the statement is true or false