Attitudes are learned or at least influenced by ________.

A. customer touch points
B. new information
C. motivation
D. behavioral segmentation
E. formalization


Answer: B

Business

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In most investigations of a fraud suspect, investigators should begin by:

a. Confronting the suspect. b. Checking personal and company records. c. Interviewing co-workers. d. Performing invigilation.

Business

Answer the following statements true (T) or false (F)

1. Audiences typically like and are persuaded by examples. 2. Argument by analogy refers to a general relationship or correlation of two ideas or concepts. 3. Arguments by analogy can be literal or metaphorical. 4. When you describe an idea or concept as part of your persuasive appeal, you are engaged in an argument by definition. 5. Research has demonstrated that telling a narrative or story that demonstrates causation can be effective in persuading others.

Business

One of the major assumptions used in CVP analysis is:

A) that number of units sold each year remains the same. B) that in a multi-product environment, all products are assumed to be sold in identical proportion to total sales. C) that the tax rate is not known. D) that the sales price of a product will not change as volume changes.

Business

The belief that a person’s personality is the result of unconscious motives and desires, and defense mechanisms aimed at controlling sexual anxieties and the fear of death, is typical of which approach to personality?

a. Humanist b. Trait c. Socio-cognitive d. Psychoanalytic

Business