The Meldrum Co. expects to sell 3,000 units, ± 15 percent, of a new product. The variable cost per unit is $8, ± 5 percent; annual fixed costs are $12,500, ± 5 percent; annual depreciation is $4,000; and the sale price is $18 a unit, ± 2 percent. What is the amount of the fixed cost per unit under the pessimistic scenario?
A) $4.17
B) $4.66
C) $5.15
D) $5.35
E) $6.02
C) $5.15
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Which of the following is an example of marketing through social media?
A) a leading brand of sports shoes sponsors the soccer world cup B) a software company organizes a cancer awareness camp free for all C) a new department store in your neighborhood that relies on people to spread the word D) a newspaper article talks about the pollution control processes put in place by a steel manufacturing giant E) a leading car manufacturer advertises the new model on facebook
Departmental operating income is the difference between a department's gross profit and its operating expenses
Indicate whether the statement is true or false
Catalogs, brochures, and product samples are all examples of which type of marketing?
A) direct-response advertising B) mail order C) dynamic imaging D) Internet E) sales promotion
The most common cost-based approach to pricing is ________
A) demand-based pricing B) psychological pricing C) yield management pricing D) cost-plus pricing E) cost-minus pricing