What three conclusions does the textbook draw about positive ethos? Discuss how important ethos is to the audience forming a positive impression of a speaker.

What will be an ideal response?


- An audience's judgments about a speaker's character can be quite detailed.
- Judgments about character are made quickly.
- Assessments of ethos are durable.
- The creation of positive ethos is just as important as having a clear statement of purpose. If listeners do not perceive you as an honest and trustworthy person, they are not likely to take seriously what you say.

Communication & Mass Media

You might also like to view...

Dozens of __________ news organizations, such as ProPublica, the Center for Public Integrity, and Global News Enterprises, emerged to produce investigative reports after budget-strapped newspapers cut back on investigative reporting

Fill in the blank with correct word

Communication & Mass Media

What is the authoritarian leadership style and when is it

most effective? What will be an ideal response?

Communication & Mass Media

When people refer to their relationships as "stormy" or "calm," they may be referring to

a. disconfirming communication. b. communication climates c. setting boundaries. d. aggressive communication. e. heteronormativity.

Communication & Mass Media

What are some forms of selective perception that can affect a speaker's message?

What will be an ideal response?

Communication & Mass Media