Distinguish between owned media and earned media with examples
What will be an ideal response?
ANSWER: The purpose of owned media is to develop deeper relationships with customers. A brand's Facebook presence, YouTube channel, Twitter presence, Pinterest presence, and presence on other social platforms constitute owned media. Additional content such as videos, webinars, recommendations, ratings, and blog posts are also considered owned media since they are sharable on social media platforms. In an interactive space, media are earned through word of mouth or online buzz about something that brand is doing. Earned media include viral videos, retweets, comments on blogs, and other forms of customer feedback resulting from a social media presence. When consumers pass along brand information in the form of retweets, blog comments, or ratings and recommendations, this is an example of earned media.
You might also like to view...
Which one of the following is an investing activity on the statement of cash flows?
a. Collection of accounts receivable b. Purchase of long-term investments c. Receipt of interest d. Receipt of dividends
Cool Looks, Inc. is a local fashion design company that actively solicits comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply. Which of the following mechanisms for focusing on the customer is Cool Looks utilizing?
A. Managing materials B. Improving response time C. Demonstrating leadership D. Shaping employee attitudes E. Knowing customer needs
Sellers using an EDLP pricing strategy often communicate their strategy through the creative use of a reference price.
Answer the following statement true (T) or false (F)
Bravo Corporation recently issued 270-day commercial paper with a face value of $2,000,000 and a simple interest rate of 11 percent. The company paid a transaction fee equal to 0.4 percent of the issue, which was taken out of the issue amount before the company received any funds. Assuming there are 360 days in a year, what is the commercial paper's effective annual rate (rEAR)?
A. 17.51% B. 11.99% C. 12.56% D. 12.63% E. 12.82%