While citizen marketers seek to enhance a company's image, MPR professionals
A) must interview each citizen marketer before they are recruited.
B) prefer advertising campaigns for their reliability.
C) need to evaluate their credibility compared to traditional media.
D) find no shortage of industry experts and celebrities to serve as citizen marketers.
E) look negatively on the use of consumers who enjoy participating in a community.
C
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The traditional judicial rule is that the court will pierce the corporate veil when the corporation has been dominated by one or more of its shareholders and the domination has resulted in an improper purpose.
Answer the following statement true (T) or false (F)
You are faced with a work-related ethical dilemma. In deciding what action to take, you would:
a. Check the company code of ethics to see if the action is prohibited. b. Check legal implications and the company code of ethics, and then decide if the action is personally ethical. c. Check with colleagues to see if they would take the action. d. Check the legal implications and feel free to take the action if it is not illegal.
Which of the following types of columns will automatically left-align the column heading when it is displayed?
a. date b. character c. both a and c d. numeric
The New Human Resources Manager (Scenario)Steve is hired as the manager of the human resources department of a local manufacturing company which is desperately trying to improve its fortunes. This company is unable to retain good employees, who treat it as a stepping stone until they find better opportunities. Employee turnover is high and morale is low. Steve is determined to change the situation and turn the organization's human resources into a competitive advantage and source of pride for the firm.Steve recommends that employees should be compensated according to their competencies, rather than their designations. Employees should be financially rewarded when they gain more knowledge and learn new processes that are relevant to the job, even if the employee is at a lower level. This
implies that Steve favors a ________. A. variable pay system B. fixed pay system C. profit-based pay system D. skill-based pay system