Is marketing more about supplying benefits or attributes? Explain your answer
What will be an ideal response?
Marketing is more about supplying benefits, as consumers are much more interested in what benefits--or outcomes--products will provide.
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Buyers expect products to have high ________, which is the degree to which all produced units are identical and meet promised specifications
A) durability B) compatibility C) conformance quality D) form E) performance quality
Kelsey received a written warning after she slowed the production line twice last week when she could not keep up with her section. This happened at least four times the previous week to Takeshi. However, Takeshi only got an oral warning. The discipline of Kelsey appears to violate which Just Cause test?
A. Did the company give the employee forewarning or foreknowledge of the possible or probable disciplinary consequences of the employee’s conduct? B. Has the company applied its rules, orders, and penalties evenhandedly and without discrimination to all employees? C. Upon investigation, was there substantial evidence or proof that the employee was guilty as charged? D. Was the company’s investigation conducted fairly and objectively?
By creating a spreadsheet that will allow the buyer to enter current fuel costs and see recalculations of fuel costs that would occur from using Kaygo tires, the sales representative is creating:
A) an airtight argument against other tire vendors B) a way to involve the buyer in the presentation C) a program that should be created by the IT department D) an experience so elementary that it will patronize the buyer E) an ROI statement the buyer can take as a guarantee of savings
Companies that adopt the principle of ethical relativism in providing ethical guidance to company personnel
A. may quickly find themselves on a slippery slope with no higher order moral compass if they operate in countries where ethical standards vary considerably from country to country. B. end up allowing each company employee to determine what set of ethical standards to observe. C. have no fair way to judge the ethical correctness of the conduct of company personnel. D. base their standards of what is ethical and what is unethical in the company's home market. E. have a one-size-fits-all set of ethical standards.