Answer the following statements true (T) or false (F)
1. Your audience can be the star of a post in the star–story–solution formula.
2. In the star–chain–hook formula, chain refers to hooking the reader in.
3. The attention–interest–desire–action formula is a classic sales formula put into social media.
4. Testing and evaluating are parts of the social media campaign plan.
1. TRUE
2. FALSE
3. TRUE
4. TRUE
You might also like to view...
What is the consistency principle and why do individuals follow this principle? Describe and provide an example of the foot-in-the-door and the low balling techniques to gain compliance
What will be an ideal response?
__________ are words or phrases that signal to the audience
where they are in an order of related thoughts or what is important to remember. Fill in the blanks with correct word
Dr. Anderson is a White female American communication professor at a racially diverse university. What should Dr. Anderson do to improve diversity climate in her class?
a. To emphasize that race does not matter in academic success so that students feel they are equally treated. b. To introduce materials that focus on the mainstream U.S. so that students can understand they are all "Americans." c. To understand what it means to be White female teacher at this university so that she can recognize her privileges d. To keep reminding students that talking about "race" is taboo in her class
Which statement is a poor recommendation to a speaker who is trying to use a small object that most listeners cannot see during a speech?
a. it should be described clearly b. it should be enlarged c. it should be used at the right psychological moment d. it should be passed around during the speech.