The statement, "from 2007 to 2008, New York City gained 53,498 new residents, more than any other U.S. city" is an example of a(n)

a. chronological statement.
b. expert testimony.
c. personal narrative.
d. statistic.


D

Communication & Mass Media

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Which approach to planning ensures the production of relevant messages?

a) Management by objectives b) Agency planning model c) Strategic planning d) Communication campaign management

Communication & Mass Media

Individualist cultures are generally known to ______.

a. emphasize the importance of one’s place in the system b. stress group benefit c. emphasize acting for the common good d. focus on personal goals and achievements

Communication & Mass Media

Ginger works for a weight-loss company. Once a week, she provides a personal diary detailing her own weight-loss journey on the company's website. Her posts have more than 200,000 followers who offer feedback. Ginger is utilizing the form of social media called ________ to promote her company.

A. microblogging B. social networking C. media sites D. blogging

Communication & Mass Media

While delivering her speech, Mariah notices that her audience seems confused, like they don’t seem to understand her point. Which of the following actions should Mariah take to remedy this problem?

A) speed up the pace of her delivery B) be more redundant by repeating key points C) use appropriate humor D) tell a story

Communication & Mass Media