In formulating the media selection linear programming model, we are unable to take into account the effectiveness of a particular presentation (e.g., the fact that only 5 percent of the people exposed to a radio ad will respond as desired)
Indicate whether the statement is true or false
FALSE
You might also like to view...
What factors make discretionary costs difficult to control?
The special syntax of =>> is used to accomplish named association.
Answer the following statement true (T) or false (F)
In the sentence "Even though your work was late, we completed the project on time," the negative information is in a de-emphasized position
Indicate whether the statement is true or false
All but one of the following are true statements with regard to the use ratio. Which one is not a true statement?
A. A use ratio of 20 percent or higher is generally considered to be satisfactory. B. A use ratio of less than 20 percent is generally considered to be satisfactory. C. The use ratio is found by dividing the number of records not used into the number of records used. D. The use ratio is a satisfactory means of assessing the effectiveness of the program.