Tariffs are imposed only on exports
a. True
b. False
Indicate whether the statement is true or false
False
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Excluding some revenues, expenses, gains, losses from the earnings figure calculated using generally accepted accounting principles is an example of
a. income smoothing. b. "big bath" accounting. c. a "cookie jar" reserve. d. proforma earnings.
The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as a(n) ________.
A. brand community B. buzz group C. VALS D. social class E. opinion leader
The success of an entrepreneurial venture is often jeopardized by the death of its founder. ________ is an important measure to minimize this problem.
A. Record keeping B. Going public C. Decreased delegation D. Conservative use of funds E. Succession planning
_____ is the process of continually collecting information from the external marketing surroundings.
A. Globalized marketing B. Target marketing C. Environmental scanning D. Market segmentation