Define the three types of capital listed in business literature
What will be an ideal response?
Business literature defines three types of capital: traditional capital, human capital, and social capital. Karl Marx defined capital as the investment of resources for future profit. This traditional definition refers to investments into resources such as factories, machines, manufacturing equipment, and the like. Human capital is the investment in human knowledge and skills for future profit. According to Nan Lin, social capital is the investment in social relations with the expectation of returns in the marketplace.
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As part of an organization’s annual appraisal process, managers can include a(n) “______ rating” for each member of the organization.
A. profitability B. closed C. promotability D. open
The simple way to ______ jobs is for the manager to delegate more authority to employees to make a job satisfying.
A. enrich B. enlarge C. rotate D. transfer E. entrench
In a concentrated targeting strategy, a firm:
a. selects one segment of a market for targeting its marketing efforts. b. adopts a mass-market philosophy for targeting a market. c. views the market as one big market with no individual segments. d. chooses to serve two or more well-defined market segments.
All sentences in a business message should be of approximately the same length
Indicate whether the statement is true or false