Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach. Today, you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue), and Alka-Seltzer Heartburn Relief. Each Alka-Seltzer product has a unique formulation to relieve a specific malady that makes them more specialized than competing products. The maker of Alka-Seltzer is using
A. product differentiation.
B. product variation.
C. product segmentation.
D. market sectioning.
E. product base development.
Answer: A
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Case studies are purely factual articles that include no suggestions in regards to selling or marketing a firm's products
Indicate whether the statement is true or false
Good faith bargaining requires that
A. each side's negotiators meet at any time and place to discuss issues. B. each side's negotiators meet at any time and a reasonable place to discuss issues. C. each side's negotiators meet at a reasonable time and reasonable place to discuss issues. D. an agreement be reached within a reasonable amount of time.
High product differentiation is generally accompanied by
A. higher profit margins and lower costs. B. decreased emphasis on competition based on price. C. significant economies of scale. D. higher market share.
A power of attorney confers express authority.
Answer the following statement true (T) or false (F)