A marketing strategy has two major components: selecting a target market, and _____________
a. Determining his marketing mix
b. Selecting his marketing environment
c. Developing a marketing strategy mix
d. Selecting his
Ans: c. Developing a marketing strategy mix
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In marketing, the tendency to prefer products or people of one's own culture over those from other countries is called nationalism
Indicate whether the statement is true or false
An advantage of using home-country citizens abroad is that
A. they have expertise in the host-country culture. B. host-country governments encourage their use. C. they have lower-cost salaries and benefits than HCNs or TCNs. D. they expand their experience, enhancing their potential for promotion at home.
Creative synthesis is an important aspect of the ________ method of creative problem solving.
A. parameter analysis B. brainwriting C. forced association D. attribute listing
What is typically thought of as the first requirement for exercising charismatic leadership?
What will be an ideal response?