Discuss the impact that technology like TiVo has on marketing communications efforts
What will be an ideal response?
TiVo is the modern version of a VCR. It allows customers to pause and fast-forward through programs. This technology allows consumers to skip commercials. Developing a communications plan needs to account for this, specifically with respect to employing alternative communications strategies. More interesting/ entertaining commercials that customers desire to watch and product placement in television shows are some of the options available.
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Sales training is the effort put forth by an employer to provide the opportunity for the salesperson to receive job-related skills and knowledge that improve sales success.
Answer the following statement true (T) or false (F)
In a resource-constrained project the third priority in assigning resources is usually given to activities with the
A. Lowest identification number. B. Smallest duration. C. Least slack. D. Most slack. E. Highest cost.
If a company fails to make an adjusting entry for accrued revenues, the net income will be overstated
Indicate whether the statement is true or false
Your ________ is a concise communication of your strategy including your business definition, purpose, and your competitive advantage.
A. target market analysis B. business plan C. values statement D. mission statement