Write a note on the areas a marketer should consider while implementing a marketing plan. What questions
must the marketer consider in each area?
What will be an ideal response?
Well-crafted planning and control tools, such as schedules, control metrics, and contingency plans, can assist
marketing plan implementations, especially in large, complex organizations. The prudent marketer considers the
environment in which the marketing plan is to be implemented, especially in the areas of collaboration (working
with others and getting buy-in), culture (the norms and values of the organization), and the courses of action
(gaining clarity into the hands-on management process).
Collaboration - Without buy-in from key stakeholders, even the most carefully developed plan is doomed to
failure - Which stakeholders must sign off on the plan? What are their expectations? How much involvement do
they expect to have with the implementation?
Culture - Planning and control tools should reflect the culture of the organization to avoid potential conflict. How
are decisions made—autocratically or by consensus? What are the expectations of stakeholders? How is success
measured in the organization?
Courses of Action - Schedules and other tools should make plans, processes, and personnel responsibilities clear.
Who will be in charge—a person or a committee? Which personnel will be involved, and what will they be doing?
What are the major milestones of the project?
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